AI Insights · Timothy · October 2025
Top Free-to-Play Games on Android in the UK: Q3 2025
Explore the performance trends of the top free-to-play Android games in the UK during Q3 2025, featuring insights on downloads, revenue, and active users.
In the third quarter of 2025, the free-to-play gaming landscape on Android in the United Kingdom showcased dynamic trends. Here’s a closer look at the performance of the top five games, based on data from Sensor Tower.
Coin Master from Moon Active saw fluctuations in its weekly revenue, peaking at approximately $1.4M in early September, before dropping to around $778K by the end of the month. Weekly downloads experienced a steady decline, starting from over 6K and tapering off to about 3.3K. Meanwhile, weekly active users showed a downward trend, decreasing from 87K to around 64K.
Roblox maintained a robust presence with weekly revenues reaching a high of $1.3M in mid-August. Downloads fluctuated, with a notable peak at 64K in mid-September. Active users remained strong, starting at 2.2M and ending slightly lower at around 2.1M.
MONOPOLY GO! by Scopely experienced a significant revenue surge, culminating in approximately $1.2M at the end of September. Downloads increased steadily, peaking at 23.5K in mid-September. Active users hovered around 220K, with minor fluctuations throughout the quarter.
Candy Crush Saga from King saw consistent revenue growth, ending the quarter at around $431K. Weekly downloads remained stable, averaging around 10K, while active users increased from 398K to over 430K, indicating strong engagement.
Royal Match showed steady revenue figures, closing the quarter at approximately $356K. Downloads decreased from 17K to about 7.8K, while active users declined from 379K to approximately 298K, reflecting a shift in user engagement.
These insights highlight the diverse performance dynamics within the top free-to-play games on Android in the UK. For a more detailed analysis, visit Sensor Tower for comprehensive app insights.